Instagram Archives - Socially https://www.socially.ie/social-media-agency-blog/category/instagram/ Socially Does It Tue, 07 Jun 2022 18:45:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.1 https://www.socially.ie/wp-content/uploads/2021/03/socially-favicon-1-90x90.png Instagram Archives - Socially https://www.socially.ie/social-media-agency-blog/category/instagram/ 32 32 Follow your Love Island favs on Insta https://www.socially.ie/social-media-agency-blog/love-island-contestants-instagram/ Tue, 07 Jun 2022 15:14:13 +0000 https://www.socially.ie/?p=7451 While names, ages, occupations and airbrushed photoshoots are all well and good, checking them out on Instagram is the best way to get a less filtered look at the Love Island contestants of 2022!

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It’s that time of year again when your social media feed will be taken over for 8 weeks by Love Island!

But who are this year’s contestants?

While names, ages, occupations and airbrushed photoshoots are all well and good, checking them out on Instagram is the best way to get an unfiltered less filtered look at the cast of 2022!

As we’ve got you covered on all things social media, here are all of the handles you need to know.

And of course we have to kick it off with one of our own, so make sure and show some love to Dami!

Dami Hope
Instagram handle: @damihope
Age: 26
From: Dublin
Occupation: Senior Microbiologist

Dami says, “This year I was kind of being more open to new things and I think actually that’s why I put myself out there to get some new experiences. Love Island is a different experience, I will be talking to different girls, it might not go well with some, might go well with others, so it’s a fun experience.”

Amber Beckford
Instagram handle: @amberbeckford
Age: 24
From: London
Occupation: Nanny

Amber says, “I think it just feels like the right time. This year it definitely feels like it’s two feet in. I feel like now I’m most definitely ready, and wanting to look for a boyfriend.”

Luca Bish
Instagram handle: @lucabish
Age: 23
From: Brighton
Occupation: Fishmonger

Luca says, “When you actually look back at Love Island, you can see how many couples it’s genuinely made. I don’t know how many kids Love Island has made but there are a few aren’t there?”

Ikenna Ekwonna
Instagram handle: @ikenna._
Age: 23
From: Nottingham
Occupation: Pharmaceutical Sales

Ikenna says, “I’ve only been in one past relationship but now I think I’m at the age where I could find someone. Hopefully, I’m going to bring spontaneity and excitement. I’m not really shy to speak to people and I don’t really care too much about what people think.”

Andrew Le Page
Instagram handle: @andrewlepage
Age: 27
From: Guernsey
Occupation: Real Estate Agent

Andrew says, “Because I’m actually single for once, so I thought why not? This is the best time to give it a go. When I’m with someone I’m very loyal, I’m a good boyfriend as when I’m with someone I’m all for them.”

Gemma Owen
Instagram handle: @gemowen_1
Age: 19
From: Chester
Occupation: International Dressage Rider and Business Owner

Gemma says, “I am open to finding love, I’m wanting to have a really fun summer. I was seeing someone and then that didn’t work out so I thought, ‘Why not?’

“I would say I’m fun, flirty and fiery. I think I’m good at giving advice, I’m a good person to talk to, I’m very honest. If I want the same guy, I’d do it but in a nice respectful way.”

Davide Sanclimenti
Instagram handle: @davidesancli
Age: 27
From: Rome, Italy
Occupation: Business Owner

Davide says, “I think Love Island is going to be so much fun. I’m going to be the Italian stallion in the villa! With my Italian charm, I can also be a very romantic guy. I’m good looking and I’ve realised since I first arrived in Manchester, a lot of English girls actually love me.

“They love to be around me and I love to be around them. It’s going to be fun, I’m looking forward to it. I want to find my soulmate, find my person so I can actually build something in the future, grow with them, be a family.”

Tasha Ghouri
Instagram handle: @tashaghouri
Age: 23
From: Thirsk
Occupation: Model & Dancer

Tasha says, “My dating life has been a shambles. This is an opportunity for me to find ‘the one’ and have a great summer at the same time. I’m definitely ready for a relationship. I’m 23 now so I’m ready to get to know someone, go on holidays and travel with them.”

Indiyah Polack
Instagram handle: @1ndiyah
Age: 23
From: London
Occupation: Hotel Waitress

Indiyah says,”I feel like I’m at a stage in my life now where I’m ready to meet new people and start dating properly. I have been single for some time and I feel like for my generation of people, it’s quite hard to date without being influenced by social media and stuff like that.”

Liam Llewellyn
Instagram handle: @liamllew_
Age: 22
From: Newport, South Wales
Occupation: Masters Student (Strength & Conditioning)

Liam says,”I think 22 is a really nice age to meet someone, you’ve got your years ahead of you so you have time to experience stuff and grow together. I think Love Island is a great opportunity to meet someone, you’re in with a load of different types, so you can get to grips with what you really like about people.”

Paige Thorne
Instagram handle: @paigethornex
Age: 24
From: Swansea
Occupation: Paramedic

Paige says, “In Swansea there is just no-one I can find. I’ve tried and there’s just nobody there anymore.”

“Love Island just brings everyone together for me, I haven’t got to go out and I haven’t got to swipe. So, hopefully they can just come to me now!”

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Socially @ SHOWCASE II https://www.socially.ie/social-media-agency-blog/socially-showcase-ii/ Thu, 14 Apr 2022 16:12:27 +0000 https://www.socially.ie/?p=7443 As per our previous post, part of our ongoing working promoting the Mark E Sheehan | Designer Irish brand involves attending events such as at the annual SHOWCASE Ireland trade event in the RDS. Here we were creating content which promotes Julie Peelo and her Peelo Accessories brand.

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As per our previous post, part of our ongoing working promoting the Mark E Sheehan | Designer Irish brand involves attending events such as at the annual SHOWCASE Ireland trade event in the RDS.

Here we were creating content which promotes Julie Peelo and her Peelo Accessories brand.

Creative director Julie Peelo launched her Dublin-based design studio in 2020 after 20 years spent working in the fashion industry. She has combined her experience and passion for fashion to create her contemporary bag and accessory line, PEELO.

Again, the personal engagement you get with video content results in higher organic reach on social media platforms which gives you a worthwhile payoff for the time involved.

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Socially @ SHOWCASE https://www.socially.ie/social-media-agency-blog/socially-showcase-ireland-2022/ Fri, 08 Apr 2022 10:10:47 +0000 https://www.socially.ie/?p=7421 As part of our ongoing social media work promoting the Mark E Sheehan | Designer Irish brand, we were recently in attendance at the annual SHOWCASE Ireland trade event in the RDS.

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As part of our ongoing working promoting the Mark E Sheehan | Designer Irish brand, we were recently in attendance at the annual SHOWCASE Ireland trade event in the RDS.

Showcase 2022 was one of the most exciting events yet in the fair’s 46-year history with over 4,000 visitors in attendance from both Ireland and overseas over the 4 days resulting in over €20 million in sales orders.

Our primary role at the event was to create content to be used by the Mark E Sheehan brand in newsletters and across social media channels promoting designers working with Mark E Sheehan as well as the products they produce.

Clare O’Connor is a Meath-based visual artist whose unique artworks translate beautifully onto fabric, with the result culminating in gorgeous bespoke scarves.

The video below, primarily shot for Instagram but which can be re-purposed for other platforms, allows Clare to introduce herself and make a personal connection with the audience and then over the course of a few minutes, present her entire range of products.

The nature of video means she can demonstrate the lightness and movement of the various fabrics which would be impossible to achieve using still photos.

The higher organic reach of video content on social media platforms means that the payoff for a few minutes in front of the camera is definitely worth the quite minimal effort involved.

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Instagram Adds Stories Likes https://www.socially.ie/social-media-agency-blog/instagram-adds-stories-likes/ Thu, 17 Feb 2022 09:41:47 +0000 https://www.socially.ie/?p=7415 Instagram has added a new, simple way for users to engage with Stories content with Stories likes which enables you to ‘like’ any Story in your feed.

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Instagram has added a new, simple way for users to engage with Stories content with Stories likes which enables you to ‘like’ any Story in your feed.

As demonstrated by Instagram chief Adam Mosseri in the video above, at the bottom of your Stories view in the app, you now see a new heart icon, which, when tapped, will send the creator of that Story a like.

These Instagram Stories likes are not public so only the creator will be able to see them in their Story insights, with a small heart icon added next to the viewers’ name in the view listing.

This update moves Instagram Stories more into line with TikTok-style short video clips, which rely on user engagement signals for both ranking and engagement.

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Instagram Announces Valentine’s Day Live-Stream Shopping Event https://www.socially.ie/social-media-agency-blog/instagram-announces-valentines-day-live-stream-shopping-event/ Mon, 14 Feb 2022 17:30:05 +0000 https://www.socially.ie/?p=7404 To celebrate the day that’s in it, Instagram are inviting everyone to join them for a live shopping event featuring beauty, food, home and accessories brands based on hand-picked collections of the hottest gifts trending on Instagram.

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To celebrate the day that’s in it, Instagram are inviting everyone to join them for a live shopping event featuring beauty, food, home and accessories brands based on hand-picked collections of the hottest gifts trending on Instagram.

Fashion pro and Summer House star Paige DeSorbo joins @shop on Instagram for an exclusive, live shopping Valentine’s Day event on February 14th at 10PM Irish time.

Special guests will visit to share dating advice, well-being tips and their personal favourite gifts for celebrating some much-needed self-love.

Instagram’s own Kristie Dash will also join to share the latest treat-yourself trends. Their resident shopping experts have created a list of the best gifts featuring some of Instagram’s trendiest, must-have items of the season — all at *20% off!

*hmm, hopefully this will apply globally and not just in the US?

Live-Stream Shopping Event Guests

Stay tuned to @shop between now and 10PM to find out more!

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Which Social Media platforms should I use? https://www.socially.ie/social-media-agency-blog/which-social-media-platforms-should-i-use/ Fri, 11 Feb 2022 16:01:00 +0000 https://www.socially.ie/?p=7400 When creating social media accounts for your brand or business, you should consider who your target audience is and what platforms they are most likely to be on.
It only makes sense to be active in the same place as your audience.

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When creating social media accounts for your brand or business, you should consider who your target audience is and what platforms they are most likely to be on.

It only makes sense to be active in the same place as your audience.

However, you can’t be everywhere at once and as social media content creation can be time consuming, here are some pointers to help you figure out which social media platforms are right for you.

Facebook: Reports of its death are greatly exaggerated

According to statista.com, there were roughly 3.6 million Facebook users in the Republic of Ireland as of July 2021 with 24.2 percent of those users aged between 25 to 34 years.

While Facebook is like newspapers to the younger generation, it can still be hugely beneficial for companies whose customer profile is a match with the typically older Facebook users.

The ability to include links in Facebook posts should also not be underestimated as it allows you to drive social media traffic to specific product or services pages on your website more effectively than from, let’s say, Instagram.

The Ads Manager might also be a reason to favour this platform as audience growth is hard to achieve organically (without paid ads) on any platform once it becomes established. With Facebook being around for a long time now, the Ads Manager has been constantly developed over the years and is quite sophisticated.

However, you should note that since the iOS 14 update, Apple users have the option to opt out of data sharing every time they download an app. As advertisers rely on this data both for paid search and paid social to make ad targeting decisions, the playing field has changed significantly.

If your product or service is suited to an older demographic, then the sheer number of Facebook users in that age bracket mean that this social media dinosaur is not yet extinct.

Twitter: Keeping it real ( time )

One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience in real time.

If your audience find your Tweets of value, then they may like, engage or share quickly and live conversations can begin between many people.

This makes the platform great for any business scenario where there is some level of immediacy.

So if you were holding a live concert, business event or webinar and wanted real time feedback and engagement following each speaker or presentation, Twitter might be your social media platform of marketing choice.

It also provides event organisers with the option of creating a hashtag around the event which people can use to follow the conversation. And with enough conversation around a hashtag, you may even get it trending thereby increasing your reach and audience further – excellent for awareness and brand building.
Twitter is also great for expressing brand personality which helps increase engagement and awareness.

The conversational nature of a Tweet allows you to establish rapport with your audience which can help with growing your audience.

This can make it very suitable for individuals who are very strongly identified with their own brand and where there is a lot of overlap between the person and the brand.

Entrepreneurs, artists, journalists, consultants, commentators on any industry can all build a personal brand following effectively on this platform.

The real time nature of Twitter also makes it suitable for customer service and support.

The platform makes it easy for customers to reach out to brands and provide their feedback or ask for help. Brands can then use this as an opportunity to not only collect vital feedback to improve their products or services but to also deliver the support their customers need.

Instagram: A picture is worth a thousand words, a reel is worth a million

People respond to and remember visuals so when it comes to marketing a brand, Instagram’s all-visual design makes it perfect for very many industries.

In fact, about 40% of customers respond much better to visual content than to written content. This is why Instagram is highly favoured for marketing opportunities.

For industries with good photo or video opportunities such as fashion, food, travel, property, hospitality and many others, Instagram is a great social media platform to leverage.

According to Facebook Ads data from January 2022, Instagram is now used by 2.6m Irish people, compared to 2.7m people here using Facebook. However, the Instagram figures are up 500,000 on six months ago, while Facebook’s user figures have not changed in that time, so if you want to be on the platform which is still growing, the answer is clear.

Achieving the blue tick verified Instagram account helps you establish trust in your brand and also gives your account access to the coveted Swipe Up feature.

Even if you don’t have products which lend themselves to photos, Instagram is great for showing your internal company culture which can also be useful for acquiring new staff.

And while it’s more current than Facebook, you still have the Ads Manager to help manage your promoted posts.

TikTok: It’s more than just dance routines and lip-syncs

I know, I know…
“TikTok? For business? Really?”

However, those exact same words were previously said about Facebook, Twitter, Instagram and almost every other social platform.

And it’s not hard to understand why. New social media platforms regularly launch, some take off while others fail. The ones that take off tend to grow exponentially as they are generally providing some kind of new user social media platform experience which differentiates them from other platforms. This in turns creates an early adopter buzz and new users flock to the latest thing.

The platform developers at some point then want to monetize this new audience, if not for themselves then to pay back their venture capitalist investors.

And so not before long, ad options start appearing on the platform and advertisers who would like to reach the demographic who are using the new platform jump on the opportunity to target them.

This might involve having to create content in a different way than before but if that’s where your target audience is, you just need to figure it out.

Organic audience reach tends to start being throttled back at the same time as ad options appear as the platform owners want to you to pay them to reach your audience. Which is why it makes sense to jump on a platform early as it gives you an opportunity to grow an audience organically and quickly and save yourself some ad spend.

TikTok numbers indicate that there’s between 1.5m and 1.8m users per month in Ireland with up to 1m of these female users. So if that’s your target audience, start thinking about how you might work with this platform.

LinkedIn: Perfect for networking

If you’ve decided to focus your attention on just one of the social media channels above to promote your products or services, then choosing to use LinkedIn as a second platform makes great sense.

LinkedIn was built for business networking which makes it perfect for connecting with people in your industry, for finding and approaching new hires as well as identifying potential partners and clients for your business.

LinkedIn Premium will allow you to reach out to potential contacts more directly in a way that is less possible using other platforms.

Depending on your industry, the uptake of LinkedIn by your peers will vary but if that’s where your own desired network spends time online, then you need to be there too.

Like Twitter, the personal nature of your account can help with establishing one-to-one connections.

Company profile pages can also be created but there’s the double-edged sword whereby you are almost providing head-hunters, recruitment agencies and your competitors a ready-made list of all your key personnel for them to target.

Summary

Most of us have limited resources and so you need to use them effectively. Your audience is online and so you can’t afford to not have any presence on social media at all.

Hopefully by following some of the direction above, you can identify where your audience is and then decide which platform(s) makes most sense for you to focus your attention on.

By allocating your resources to the platform that should yield the best results depending on where your audience hangs out, you’ll be able to play the social media game and win!

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Social Media Marketing Tips. Volume 2 https://www.socially.ie/social-media-agency-blog/social-media-marketing-tips-volume-2/ Wed, 02 Jun 2021 12:32:43 +0000 https://www.socially.ie/?p=7347 Last week we brought you volume 1 of our social media marketing tips.  It's time for volume 2!  We'll bring you tips numbered 11 - 20

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Last week we brought you volume 1 of our social media marketing tips.  It’s time for volume 2!  We’ll bring you tips numbered 11 – 20 that we post over on our Instagram page each day.

Without further ado, let’s get into it!

  • Pay attention to social media trends – The difference between 10 people and 1,000 people seeing your posts is whether it’s relevant or not.  Keep an eye on the latest trends to stay relevant.
  • Treat each of your social media channels uniquely –  Don’t be repetitive! Treat each of your social channels like separate employees doing their own job.
  • Carousel posts pull 3x the engagements of other Instagram post types – The Instagram algorithm WANTS you to reach people with more of your content.  With carousel posts you can share up to 10 images In a single post. Instagram favours these posts over single images.
  • 91% of social media views are on mobile, so record and post in portrait mode – 91% of social media views are on mobile. Recording and posting in portrait mode will suit mobile views more than if recorded in landscape mode.  Get to know that different channels preferred aspect ratios. E.g. Instagram stories is 9:16.
  • 45 – 54 year old’s click on Facebook ads most – Know who is seeing your ads. A recent report shows 45 – 54 year old’s click through on Facebook ads more than any other age range.
  • When selecting an influencer, make sure & check their engagement rate – A micro-influencer with 10K followers and a high engagement rate could be more beneficial than an influencer with 100K followers but minimal engagement rate.
  • 54% of social browsers use social media to research products – More and more consumers are using social media, with 54% of them using social media to research products it is essential that your business has a prominent online presence.
  • 49% of consumers claim they rely on influencer recommendations – An endorsement from an influencer will go a long long way to building your brands name up and driving traffic to your own website and social channels.
  • 88.5% of Irish internet users say they have used YouTube within the last month – Instead of sticking with the norm of Facebook, Twitter and Google ads, take a leap of faith and make use of YouTube!
  • The average time spent on social media by Irish users is 1hr 55mins – Get to know who your audience is and how long they spend online. This way, you can time your posts to perfection!

There we have it! Another 10 days worth of tips for you all gathered up nicely for you.

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How Often Should I Post On Social Media https://www.socially.ie/social-media-agency-blog/how-often-should-i-post-on-social-media/ Mon, 31 May 2021 13:33:52 +0000 https://www.socially.ie/?p=7332 A common question we get asked regarding social media marketing is "how often should we be posting on our channels?"  Well, to get more o

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A common question we get asked regarding social media marketing is “how often should we be posting on our channels?”  Well, to get more of an understanding of this you need to know that each post on each of the channels has a life span.

By life span we mean the time the post is able to be seen openly on a newsfeed before it disappears and can only be seen unless you’re specifically searching for it on the account’s home page.  So below is a list of the different channels and each life span.

  • A general blog post – > 1 year
  • Pinterest – 4 months
  • YouTube – 20 days
  • Instagram – 48 hours
  • LinkedIn – 24 hours
  • Facebook – 6 hours
  • Twitter – 15 mins
  • TikTok – < 10 mins

Knowing these should give you more of a sense of how often to post on each of the channels.  Of course there’s more to take into account than just these stats like when is the best time to post for your audience, the type of content, etc.  But these should get you started!

Follow our social channels for more tips each and every day.  Facebook, Instagram & Twitter

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How To Bring Clients From Social Media https://www.socially.ie/social-media-agency-blog/how-to-bring-clients-from-social-media/ Wed, 26 May 2021 10:06:31 +0000 https://www.socially.ie/?p=7292 Let's start this off with a stat.  85% of businesses report generating new clients through social media. How?

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Let’s start this off with a stat.  85% of businesses report generating new clients through social media.

How?

This post will focus on 1 part of how it is done, for many it’s the most important part. The copywriting.

I’ll take you through a few strategies used in social media copywriting, but first, why is copywriting important for social media?  Imagine yourself running the social media of a brand, but not posting any content.  No users will be able to come across on their news feed, you’ll have nothing to draw them in.  So the copy of your posts is what your potential customers are seeing to make them want to see what’s on offer.

You don’t have to be a well established author to write great copy, all you need is an understanding of your audience and an understanding of your product/service.  Your copy will lead them on a journey finishing with a conversion.  So figure out:

  • Who your users are
  • What your users want
  • How you can help them

So, once you have figured that out what strategies can you use to create that eye catching copy?

Evoke Emotions

Now we’re not saying you have to scare or upset people, but using copy that gets the user thinking is what will bring them to you.  People don’t buy products using logic, they buy using emotion and try to justify the purchase after, using logic.  Humans are driven by feelings, so get your users to feel theirs.

An example would be companies that offer car servicing – They would use the phrase “peace of mind” a lot.  Reading that phrase makes you think there’s a chance your car may not be safe, but they will make the car safe.  Meaning a trip to their garage will ease your worries. (and give them a sale).

Entice Conversations

When scrolling through social media people are drawn to questions.  Whether they be trivia questions – wondering whether they get the answer right, or simple trivial questions like “What is your ideal breakfast?” – I know I’d scroll through those comments to see the differences of what people eat.

So use questions like these to your advantage,

  • “Tell us what you think about…”
  • “Leave in the comments your opinion on..”
  • “Which do you prefer, A or B?”

Social media for brands is no longer about constant self promotion, engage with your audience to stand a better chance of gaining new clients and customers.  As a bonus, this will also boost your organic reach!

Teach Your Audience New Things

We all like learning new things, and we’d be easily persuaded to purchase things off of the people that are teaching us.

Every so often post facts and stats about your industry to your audience and link to blog posts written by your brand.  This will not only teach your audience new things from your industry but will also prove to them that you and your brand are knowledgeable, trustworthy and deserving of their time and money.

These are just a few of the strategies that can be used to bring new customers through social media.  Get in touch with Socially today and we can talk you through each of our services and choose which one best suits you and your brand.

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Instagram Test Desktop App https://www.socially.ie/social-media-agency-blog/instagram-test-desktop-app/ Tue, 25 May 2021 16:30:53 +0000 https://www.socially.ie/?p=7283 It's the news all social media marketers have been waiting for.  Instagram are testing a new feature to allow posting from a desktop! 

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It’s the news all social media marketers have been waiting for.  Instagram are testing a new feature to allow posting from a desktop!  Hurrah!!

We brought you the tip that allows you to post from a desktop a while ago by following a few steps.  See that here.

The new feature will add a ‘+’ sign to the top menu on desktop, which leads to an upload screen – allowing users to upload direct from your desktop!  So far the new feature is limited to feed posts only, so posts for reels, stories etc. may come at some point in the future.  But there also may be an IGTV upload section from desktop (If the rumours are to be believed).

These new features come as a welcome solution to what has been the source of great frustration for anyone involved in social media marketing around the world.

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